From:   JOSEPH P. CROTTY
        BELL SYSTEM EXHIBIT
        NEW YORK WORLD'S FAIR
        World's Fair, New York
        Tel: 212-370-9320

WORLD'S FAIR PHONE BOOTHS FEATURE PUSH-BUTTON CALLING

More than 1,400 modernistic telephone booths with new Touch-Tone (push-
button) telephones make it easy for visitors at the New York World's
Fair to call friends and family anywhere in the nation.

A new style open air booth -- one of several advanced designs being
unveiled at the Fair -- consists of units of three to five blue and
white booths located at convenient spots around the fairgrounds. The
Bell System calls them "serpentine" booths because of their swirling
line design.

Another even more elaborate booth is the family booth which seats a
group of people in an air-conditioned bubble that looks like a space
helmet. The booth has no telephone receiver inside. Instead, it is
equipped with hidden speaker and microphone so callers may talk and
listen "hands-free".

To conserve space, many of the indoor public telephones in fair
buildings are compact cartridge phones that are either mounted on walls
or built into them.

All public telephones at the Fair are the new Touch-Tone push-button
models, which are being introduced in some parts of the nation this year.
The push buttons replace the familiar dial, making calling faster and more
convenient. Combined with this is a new service that enables callers to
dial all their long distance calls, including person-to-person, collect and
credit card calls, directly to points throughout the country.

New York Telephone constructed a new switching center in nearby Corona to
serve the public telephones at the Fair, as well as the 5,000 other phones
used by exhibitors and Fair offices. This modern central office, which also
handles calls from surrounding communities, was just one phase of the huge
undertaking to provide modern communications far the city within a city.

More than 500 million conductor feet of telephone cable was installed in an
underground conduit system at the Fair. Facilities for radio, data
transmission and teletypewriters are also provided. A 140-foot microwave
tower standing in front of the Bell System Exhibit is used to relay
television signals to and from the Fair. In addition to commercial
telecasting facilities, terminals and lines have been installed to operate
at the Fair, the largest closed-circuit color television system in the
world.